For its new advertising campaign, Adidas does not skimp on resources. The sports brand has indeed offered the services of world-renowned stars. And not just any! David Beckham, Katy Perry, Lionel Messi, Jeremy Scott, and basketball player Derrick Rose attended and agreed to represent the brand. At least, very special in this clip! The communications director of Adidas France, Nicolas Favre, told our colleagues at The Tribune that the spot mixing music, sport and fashion, and sports stars, creators and champions (...) in a hymn to joy to be together at a party or on the lawn of a stadium.
" In other words: it rocks! The original version is two minutes, it is reserved to the Internet. For television, the clip will be split into 30 second version and a minute. Pros music and staging the film, signed Romain Gavras, is set to music by French group Justice. This is the third time that the director and the band work together (for Coca-Cola in particular).
And this is their new single, Civilization, which has the rhythm clip. Oh my! When you were told that Adidas put the dishes in the main this time! And for the occasion, the brand change slogan. Exit the "Impossible is Nothing" (2004) and "Celebrate Originality" (2009). Place now to "Adidas Is All In", which can be translated as "Adidas gives all" Look at the long version of this ad campaign: 
" In other words: it rocks! The original version is two minutes, it is reserved to the Internet. For television, the clip will be split into 30 second version and a minute. Pros music and staging the film, signed Romain Gavras, is set to music by French group Justice. This is the third time that the director and the band work together (for Coca-Cola in particular).
And this is their new single, Civilization, which has the rhythm clip. Oh my! When you were told that Adidas put the dishes in the main this time! And for the occasion, the brand change slogan. Exit the "Impossible is Nothing" (2004) and "Celebrate Originality" (2009). Place now to "Adidas Is All In", which can be translated as "Adidas gives all" Look at the long version of this ad campaign:
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