Tuesday, February 22, 2011

Emma Watson selected by Lancôme as ambassador for beauty

British actress Emma Watson, who was recently honored as a "style icon" by the fashion magazine Elle, was selected by the prestigious cosmetics brand Lancôme as an ambassador for beauty. The young woman became the face of the iconic French luxury brand and will be immortalized, as such, under the lens of the renowned Peruvian photographer Mario Testino.

Emma Watson, aged 20, has signed a contract with Lancôme and looks forward to his new role as a muse and has even said "it's very moving, I could not dream of anything better to start as a model" before adding "Even if I do not make up a lot, I'm a big fan of Lancôme products, especially mascara.


The star who became known internationally when interpreting the role of Hermione Granger in "Harry Potter" follows the muses renowned as Penelope Cruz, Julia Roberts, Uma Thurman and Juliette Binoche. Lancome seeks to rejuvenate the brand image by giving the next season to a popular and respected artist at a time, which perfectly combines classicism and modernity, a potential which had already won the English clothing brand burburry.

We can not wait to discover the pretty face of Emma Watson with his now famous little haircut like a boy in the photographs of the new advertising campaign Lancôme. A television spot should also be rotated while it is still unclear which product will represent the seductive Emma ... The mystery should be lifted for the month of March!

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